Elevating the level and perception of professionalism within the wedding industry

London Based website design, branding & Business Process Consultants

The short version from the founders

How it all started

It all started in 2012 when we started our wedding planning company, SW Events. Our ethos was that a business is never too small to benefit from templating and automating. So strong was our belief, that business processes were created before we had a single client!

As time progressed, Ajay discovered his love for building websites and we started implementing tech solutions into our wedding business. It turns out that our efforts hadn’t gone unnoticed and some of our industry friends then asked us for help with their business processes and websites. One thing led to another. We were being recommended to other business owners and our “side gig” began to grow arms and legs. In 2018 we launched Business Process for Creatives, which has now been rebranded to The Digital Creative Agency.

Today, we split our roles so LaToya heads up SW Events with the rest of the planning team and Ajay heads up The DCA with our design team. We're both still involved in both businesses, which we believe gives us an edge. It’s no coincidence that the DCA is focussed on the wedding industry. Our continued involvement in the weddings means that we understand your needs and the needs of your clients much better than the average website / branding / business process agency.

Who we are


Co-Founder, Website Design & Dubsado Set Ups

As you may know, LaToya and I are married and also have a wedding planning business (SW Events) together.

I especially love to create new websites for clients especially when they have great imagery and I really enjoy streamlining processes for business using Dubsado... I just can't get enough of it!

When I'm not designing a website, setting up a Dubsado account or assisting the SW Events team with wedding planning you'll probably find me shopping for things I shouldn't be on Amazon Prime. LaToya isn't suprised when new unexpected packages arrive on our doorstep. When I'm not shopping, I'll be playing with our son. walking the dog or catching up on some Netflix or shows on Disney +



Business process is something I’ve grown to be quite passionate about.

I did the whole corporate gig for more than 10 years and in that time I fell in love with my team and actually enjoyed what I did. For most of my time there I worked with business process. The thing that kept me interested was finding ways to improve it. But not just improving it, making those improvements stick, understanding the people who touched the process and what they needed from it. I could go on. 

But here’s a secret, the tech side of things is Ajay’s forte, not mine. 

Beyond work though, I love sport - netball is probably my main thing. On top of which, I’m obsessed with the Olympics. Well that an binge watching TV shows on Netflix & Prime.



With 8 years of design experience, Himi has worked in advertising, branding and packaging with some of the world’s most coveted brands including M.A.C, L’Oréal Paris, Hennessy, Garnier and Chandon. Her design style is minimal, bold and modern, with splashes of bright colour.

Get to know Himi

Himi has spent 25 years living in Mumbai before moving to the UK.

She loves skincare, India, cocktails, Bollywood, her Kindle and long summer days.

She hates stereotypes, cold pizza, long distance car rides, winter and mushrooms.

Our clients

So you want to know who we work with, huh?

As you may (hopefully) know by now, we specialise in creating beautiful brands and websites for wedding professionals as well as help them systemise their business process with the CRM system, Dubsado.

The kind of clients we've worked with have ranged from Catering companies, to venues, decor companies, hair and makeup artists, cake makers, dessert companies and more!

Check out our Portfolio to see some examples, or get in touch if you have any questions or would like to see more.